More than 800 million active users worldwide and this increases every day.
In New Zealand, there are over 2 million users, almost 50% of our population!
It is no longer just the younger generation either – the fastest growing age group is 35+ and they make up 38% of the users here in New Zealand.
Key Benefits of a Facebook Business Page
It’s “Word of Mouth” social media style
Essential to build your business profile online
Growing your database – tapping into new potential customers
Be one step ahead of the competition – run promotions and competitions*
Insights feature to track progress
*Note: Facebook has strict rules surrounding promotions and competitions
The biggest mistake business owners can make is not having a strategy. You need to think about who you are trying to reach and what you are saying by having a Facebook page. Anyone can have one and there are plenty of them sitting out in cyberspace with nothing happening. So make yours stand out. Have an eye catching welcome page enticing people to ‘Like’ your page; add a reveal tab – a page that will only show to people who have clicked Like; have a customised sidebar banner (or profile picture); make use of the photo strip along the top of the page; use a unique URL e.g. http://www.facebook.com/StadiumCars and test and measure how these are working.
Interaction is Key
The most important key to your pages success is posting and providing relevant and engaging content. It is actually better to have less fans and more interaction on your page than have 1000s of fans enticed by offers such as a free IPad. You want people to like your page and continue to like your page plus feel that they are getting value. This also helps your page to stay closer to the top of the news feed (in the default view of Tops News) if more people are commenting, liking and sharing.
Whatever your market is, from accommodation to builder, retail or corporate, a Facebook business page will allow you to get in front of people who don’t even know you exist.
Word of Mouth Social Media Style!
|Someone who likes your page
|A feature only on pages where you can track how many times your page has been visited, where they came from, demographics, etc
|People on Facebook can click the Like button at the top of a page to become a fan
|An application you can add to your website or blog that directs visitors to your Facebook page
|The page you see when you log into Facebook, this can show either the Most Recent updates from your friends and pages you like, or the Top News
|5 small photos along the top of your page
|A page which is only revealed to people once they like your page
|People can click on share under a photo, link or status and share that on their wall, a friends wall, in a message or on one of their pages
|People and pages can update their status which will then show on their page and in the news feed
|The page people can land on when they first visit your page. This should entice them to want to click Like to become a fan of your page